Rose Des Vents, the queen of flowers bottled by Louis-Vuitton
Louis-Vuitton has just announced it: a collection of seven fragrances will soon be released in the house. These are called Compass Rose, Dark Matter , A Thousand Fires, Apogee, Turbulence, In the Skin and Against Me. They will make their appearance in September 2016 and are all very feminine and floral, while being full of emotions. Also, it is on the first of them that we have chosen to focus here. Rose Des Vents is a floral and sparkling juice giving thanks to one of the most beautiful flowers in the world: the rose of Grasse.
The feminine scent of the new Louis-Vuitton
Rose Des Vents is a luxurious juice highlighting an emotional story rather than an ingredient in its own right. The latter was developed by the official perfumer of the Louis-Vuitton house., namely Jacques Cavallier-Belletrud. He joined the Louis-Vuitton group on January 3, 2013 and admits to having been seduced by this “unique and particularly exciting adventure”. He also confides that “the values of the house are [his]: respect for know-how, craftsmanship and the choice of the noblest raw materials. “And for good reason, Louis-Vuitton has chosen here to use one of the most famous flowers in perfumery: the rose of Grasse. Otherwise called Centifolia rose or “rose with a hundred leaves”, this one is emblematic of the country of Grasse and has gained worldwide notoriety thanks to its very dense bud and its exceptional fragrance. This flower is like a woman, both precious and fragile. What is more, its use is the result of unparalleled know-how. The rose used in the Rose Des Vents perfume must be harvested the day it hatches in order to be usable. Here, it exudes an unequaled subtlety that cannot be reproduced in the laboratory. It is more exactly a question of floral notes accompanied by honeyed tones. What is more, Louis-Vuitton has chosen here to sublimate its aromas by blending with other types of roses. Finally, spices also come to tickle this perfume to make it more full-bodied and sassy. Louis-Vuitton has chosen here to sublimate its aromas through a blend with other types of roses. Finally, spices also come to tickle this perfume to make it more full-bodied and sassy. Louis-Vuitton has chosen here to sublimate its aromas through a blend with other types of roses. Finally, spices also come to tickle this perfume to make it more full-bodied and sassy.
The design of the Rose Des Vents bottle
On the bottle side, the Louis-Vuitton house called on the sculptor Marc Newson. This Australian studied at the Sydney Art School. He then opened his own studio in the heart of Paris, in 1991 to work for European furniture companies such as Flos, Cappllini or Moroso. Since that day, he has worked for the biggest brands and in particular for Ford, Airbus and Apple. His daring style is always very pure and this is precisely what we find in the bottle of Rose Des Vents. This one is thought of as an apothecary’s vial. It is a heavy glass container with a minimalist shape and a metal stopper. The latter also features the LV emblem of Louis-Vuitton and the transparency of its base lets us glimpse the very feminine pink color of its juice.